SportingBet were founded as far back as 1998. The company are a UK-based betting company, who operate in the same bracket as other established British betting companies, like Bet365 or Betway.

Sportingbet were one of the first in the business to offer stats, apps, tips and other information to make their customers betting life easier.

Nowadays Sportingbet’s free bets and great odds are the factors that make them stand out from the rest.


Sportingbet have some of the best odds in the business. The site’s pay-out percentage is as high as 95,9%, one of the best available in sports betting. In comparison, most sites only manage a pay-out percentage just over 90%.

Sportingbet are also inept in changing their odds, even if people are getting behind a certain bet a lot more than another option. This means that while the odds on other sites may get worse, Sportingbet’s usually stay as good as they were in the beginning! The London-based company have such a huge following that they simply see no need to worsen their odds, even if it would seem the obvious thing to do.

Sportingbet’s betting section offers everything a bettor could ask for. The best offering is naturally in football, but they also have a lot to bet on other sports, like the NFL, tennis and other smaller sports.

Sportingbet’s site may be a bit hard to use, as they’ve made no steps to help customers navigate on the site. The functionality of the site is also slightly clunky, but at least everything can be found in English.

There is currently no mobile app for the site as of yet, but the browser version works just fine on mobiles and tablets. The mobile version of the site is progressing constantly, while the app must be on its way soon as well. So far we’ve managed to use the mobile site just fine.


SportingBet are, as the name states, primarily a company focused on sports betting. However, their site does also offer a casino, games and poker. The online casino’s game selection is vast and they’re also faily different from a conventional casino.

The site’s number of Net Entertainment’s games is growing, the currently most popular one being Gonzo’s Quest. They also have games from some more unknown developers, like Big Time Gaming and Endemol games.

Sportingbet’s live casino offers roulette, blackjack and baccarat.


Sportingbet’s customer service works via their live-chat, which is open:

Monday - Sunday



Sportingbet offers all the money transferring options online casinos usually do. Being a UK-based site, they operate under a UK Gambling Commission licence, which means that all winnings from the site are tax-free for UK customers.

Deposit options: Bank- and credit cards, bank transfers, e-wallets and other options

Withdrawal options: Visa, bank transfers, e-wallets and other options


Sportingbet have offered new customers a free bet or a risk-free bet for almost as long as they’ve existed. The company doesn’t offer new players a great casino bonus, which further serves to indicate their focus on betting. If there’s something bad to say about the bonuses, it’s that they don’t offer existing customers nearly any. Campaigns and competitions for existing players aren’t really their thing.


Although their casino is a bit of a mess, the sports betting section is one of the best around due to the brilliant class-A odds. The site is a bit rough and doesn’t feature a nice design, but the odds and free bet mean we can still recommend the site.